Francesca Rossetti is a freelance Window Dresser, Fashion Stylist and Visual Merchandiser who has forged an incredible career working with the likes of Zara, Harrods, Top Shop, Heidi Klein, Debenhams and many more. Frankie creates stunning, original window and shop floor displays, as well as styling press days, fashion shows and private clients. She needed a website that reflects both her own style and acts as a showcase for Rossetti.London. I worked with Francesca to understand her influences, personal style and approach to her work and created a website that is simple and largely monochrome, but with flashes of texture and metallic hints.
Before we could design the Rossetti.London website, we needed to create the branding elements. We stuck with Frankie’s preferred monochrome palette, with metallic touches. I also designed the logo and offline products, such as business cards and letterhead.
The website design was kept simple and one page, and features images of Francesca’s many freelance Window Dressing, Styling and Visual Merchandising projects. The website has embedded SEO keywords and meta descriptions to help Rossetti.London’s online visiility.